Samsung is aiming to sell around 30 million units of the Galaxy S23 series globally this year. That’s more than a ten percent increase from total Galaxy S22 sales last year. While it may seem an ambitious target, the company has begun on a high note. The new flagships received record-breaking pre-orders in several markets, including India, South Korea, and France. Samsung has now revealed Galaxy S23 pre-order numbers for Latin America and Taiwan, and the story is the same.
According to Samsung, the early demand for the Galaxy S23 series is substantially higher than the Galaxy S22 in Latin America. For the first time, the company opened pre-orders for its latest flagships in Brazil on the same day as other global markets. This helped it rake up 50 percent more pre-orders for the new phones across Latin America. Last year, Galaxy S22 pre-orders more than doubled from Galaxy S21 in the region. A further increment on that bodes well for the Korean behemoth’s long-term future.
“The great momentum we are witnessing shows the excitement of customers for products that go the extra mile and give them the freedom to express themselves creatively,” said TM Roh, head of Samsung’s mobile business. Unsurprisingly, the Galaxy S23 Ultra is almost outselling the other two models combined. Nearly 60 percent of buyers picked up the most expensive model in the lineup. This has been a global trend and it’s no different in Latin America. After all, the phone is in a league of its own in terms of specs and features.
The numbers for Taiwan are even more impressive. The Galaxy S23 Ultra accounted for more than three-fourths (75 percent) of all pre-orders in the region. Overall Galaxy S23 pre-orders also grew by double digits in Taiwan. Samsung is still running some attractive promotions for its latest flagships there. Buyers get a free 45W travel adapter, silicone case, Samsung Wallet EasyCard rebates, Samsung Care+ discounts, extended free trials for Microsoft 365 Basic, YouTube Premium, Adobe Lightroom, and Adobe Express, free optional accessories, and more freebies.
Samsung may not find it difficult to achieve its Galaxy S23 sales target
Going by these pre-order success stories, Samsung may comfortably achieve its sales target for the Galaxy S23 series this year. The company had set a similar target for the Galaxy S22 series last year but fell short of it. That may not be the case this time around. A lot depends on rival products, though. Xiaomi’s new Xiaomi 13 Pro series is turning a few heads. Samsung will have to continue offering attractive promotions to keep the momentum going. We should get a clearer picture of the overall Galaxy S23 demand in the next few months.
2023-02-28 15:07:56