Threads recently launched, and well there’s a lot of things missing. One of the more interesting things that’s missing is ads. Considering how big of an ads platform Facebook and Instagram is, this was pretty surprising. However, according to Instagram boss, Adam Mosseri, that is not the priority right now.
Obviously, ads will be coming to Threads at some point, as the platform does need to make money. But as for right now, it’s not happening any time soon. Mosseri stated that “Honestly not the priority right now. So humbled by everyone signing up, but we gotta make sure this is an app people want to keep using before we worry about making money…”
What Mosseri said is completely true. You can build the best app out there, but if users don’t come, and keep using the platform, it’s going to die. That was the case with Google+.
Mosseri is also taking feature requests
It looks like there’s a pretty long list of features that the team is working on. If you stalk Adam Mosseri’s profile on Threads, you’ll see him responding to quite a few people about it being on the list. That includes a home feed that only shows people they follow, a viable search option, as well as web apps for Threads, among other things.
Though, this is already a more feature-rich alternative compared to Bluesky. Which took months to add the ability to block and mute people. So there’s that. Though, I’d expect this to be a pretty quick moving thing, since Meta does have a pretty sizeable team working on this platform.
Threads also surpassed 20 million signups in the first 12 hours it was available, according to Mark Zuckerberg. While that sounds like a lot, Twitter does have about 300 million monthly active users. So it’s still only about a 30th of the size of Twitter. But a really good head start. Just for reference, Mastodon has around 13 million accounts.
2023-07-06 15:06:05