Threads users are exiting, but the platform is still an X competitor

Despite having an impressive launch, Threads users are now leaving the app. This platform launched to compete with X allowing users to air their views on various topic matters with text. The concept behind the launch of this platform helped it in its early stages, but now the platform seems to be facing some hard times.

At its launch, Meta let those wanting to join Threads do so with their Instagram account. This meant that their followers on Instagram would be able to easily find them on Threads, hence keeping in touch. With this, a lot of people were quick to open Thread accounts using their Instagram accounts, leading to early growth for the platform.

Additionally, Threads became available at a time when lots of X users were looking for alternative platforms where they could share their ideas. However, despite the early growth of Threads, some of its users are now jumping ship, hence leading to some delay in growth. Despite this sad turn of events, some analysts say that the platform would close the year on a positive note.

Analysts forecast that Threads’ monthly users will reach over 24 million by the end of the year

In recent reports, analysts are predicting that Threads will hit 23.7 million monthly users by the end of the year. While this number is behind that, Twitter might close the year with an impressive number. From the analysis, X is to close the year with 56.1 million monthly users.

Because Threads launched this year, its growth in comparison with X is impressive. It is safe to say that Threads is a worthy X competitor that is still gaining momentum. X on the other hand is forecasted to lose some of its momentum as its users are still leaving for other platforms.

In the coming years, Threads might keep up its growth and amass 30 million active monthly users by 2025. It is good to note that the number of people who have Threads accounts is different from the number that use the platform. Currently, Threads users are over a mammoth 100 million in number, but not all actively use the platform.

With the addition of newer features to the platform, more and more users might start to frequent it more often. Well, these features should not just be any basic addition, as they are meant to draw users to the platform. So Threads should think out of the box and be more creative with the addition of new features if they want to take X’s place.

So far, Threads is outperforming other platforms that also launched to steal X’s users. Right now, they can stand as the most competitive platform that X faces. From the forecasts, it is clear that things might get harder for X down the road as Threads users grow.