The latest Galaxy Z Flip 4 ad targets people who are ‘on the fence’

Samsung’s digs at Apple can sometimes be the height of entertainment, as the world’s largest smartphone manufacturer competes with the world’s most popular smartphone company. There’s a new Galaxy Z Flip 4 ad that targets people who are on the fence.

Both Apple and Samsung heavily invest in marketing to put their products in the public eye. Each has its own appeal, and Samsung tends to make more attacks against Apple.

New Galaxy Z Flip 4 ad targets people who are on the fence

Since Apple doesn’t make any foldable phones, it’s really easy for Samsung to angle the Galaxy Z Flip 4 as a more exciting alternative to Apple’s iPhones. We’ve seen some advertisements in that vein.

However, this new advertisement is targeting that demographic of people who are deciding whether they want to stick with their iPhone or make the jump to Android. It targets people who are on the fence, and this makes sense seeing as the iPhone user in the ad is literally on a fence- clever. Long story short, the advertisement explains that “getting the new and exciting Galaxy Z Flip 4 will cause your iPhone friends to take notice. So, buy a Galaxy Flip 4 if you want to stand out from the crowd!”

What makes this phone so great?

If you yourself are on the fence about getting a Galaxy Z Flip 4, then here’s a case as to why you should probably get one. This phone uses the powerful Qualcomm Snapdragon 8 Gen 1+ SoC. That’s the most powerful chip from the company that’s out right now. This is backed up by 8GB of RAM and up to 512GB of onboard storage.

Since this is a Samsung phone, you know you’re going to be getting an amazing display. The Galaxy Z Flip 4 comes with a 6.7-inch Dynamic AMOLED 2X display with a 120Hz refresh rate, a peak brightness of 1,200 nits, and HDR 10+ support. It has a resolution of 1080 x 2,640.

This phone has a 12-megapixel main camera and a 12-megapixel ultrawide camera with a 10-megapixel selfie camera on the inner display. To top it all off, this phone comes with IPX8 water resistance just in case you happen to get caught in the rain. You can pick this phone up for $999.