Here’s an example of how Credibility plays a role in Content Selection
Here’s a textbook Ethos example from Advertising. In it, notice how deftly the story of LeBron James becomes the story of Nike.
Notice how LeBron’s professional career and Nike shoes interweave and hit the viewer with a powerful one-two punch — all without so much as a mention of the word “Nike.”
You have to look closely to even see any shoes in this ethos commercial. Nike’s logo does appear, but its flash is brief and tasteful.
LeBron James is one of the most respected, credible, and talented basketball players of all time. This Ethos appeal leaves no doubt that Nike and LeBron are in it to win it, together. Even though it’s subtle.
When designing thumbnails for Movies or TV Shows, we often try to show the adrenaline rush with certain action shots from the movie itself.
But it’s not as straightforward as it may seem. In most cases, we don’t find an action shot with all the main characters together. If we ever do, at least one of the characters would be in a mid-action blur position.
Hence we often creatively take the characters separately from their glory shots and compile them all together into an action-packed banner. Here we make sure all the images are sharp and super-crisp for maximum impact on the users.