Often, companies will hype up their latest ventures as their most “ambitious” or “innovative” in the company’s history. Sonos is no different in this regard. The company’s VP of Global Marketing and Communications, Pete Pedersen, is looking for an ad agency to help them with one of the company’s “most ambitious projects.”
Sonos is looking for an ad agency for one of its most ambitious projects
We all know Sonos as the company that offers a variety of high-end speakers. The American company was founded back in 2002, and it’s been a popular brand over the past two decades. One department it excels in is with its network of connected speakers that can all receive the same audio signal. Sonos has become a household name, and the company is looking to continue that.
Pedersen put up a job post on LinkedIn saying that the company is looking for an advertising agency for a new product. The post dubs this product as one of the most ambitious projects in the company’s history.
While this sounds exciting, there’s not much information on the product to go on. In the post, Pedersen said that that’s all that he can say on the matter.
If an advertising firm is interested, they need only to send an email to Sonos with a playlist that showcases the firm’s culture and the agency’s DEI philosophy. Also, the email must include 2 case studies including two the following: launching a new brand, creating a new category for a brand, and targeting a new audience.
It’s hard to tell what this product could be.
Right now, it’s anyone’s guess what this new product will be. We can predict that the new product will center around audio. Rumors have been circulating about the company launching its first pair of wireless headphones.
We’ve been speculating about that for the past couple of years, but nothing has come up about it. For all we know, headphones could be that ambitious project that Sonos is talking about.
If the company does decide to launch a new pair of headphones, it would line up with the news at the company is working on a new Bluetooth codec. It’s called Bluetooth LC3, and it promises great audio quality with very little power consumption.
Since Sonos is currently looking for an advertising agency, it shouldn’t be too long before we see what the product is. It could either be a pair of headphones, earbuds, or even a smart speaker. On the outside (and this is a big stretch), the company could even bring some sort of smartphone device.
2022-02-03 15:07:19