Snapchat To Share The Money Generated By Putting Ads Within Stories With Creators

With the Samsung Galaxy S22 series, Samsung is bringing the key features of its devices to the Snapchat app. This means users of the Galaxy S22 series will be able to use night mode, smooth zoom, etc. with the Snapchat application.

This is something nice, as Android users often criticize about the quality of the images they get using their phone’s camera on various social media platforms, which isn’t the case with Apple iPhones.

If you use Snapchat extensively, then there is another great news for you. In a recent report by The Verge, Snapchat is introducing a new way for the creators on its platform to earn money.

Notably, Snapchat will now start showing ads on stories, which will help creators earn money. Mid-roll ads are showing up for a limited set of users in the US creators. A wider rollout of this new feature is expected to arrive very soon.

After displaying an ad, Snapchat will earn revenue and share it with the creator of the story on which the ads will appear. The revenue will be shared with the creator based on a formula.

The Snapchat revenue sharing formula takes into account metrics like posting frequency and engagement

This formula will take into account different metrics such as posting frequency, and engagement. Do note that this feature is available only to Snap Stars, who are basically the creators and most famous figures on the platform.

These Snap Stars have a large following and a verified account on Snapchat with a gold star. This is another way to monetize the presence of creators on Snapchat’s platform.

The platform already shows ads in between friends’ stories and in the Discover section. However, this is the first time a cut of the revenue generated by ads on Snapchat stories will be shared with the creators.

Snap CEO Evan Spiegel told investors this month that users are spending less time posting and viewing stories. They are instead watching content on Spotlight, which is Snapchat’s equivalent of TikTok.

So, to boost engagement and content on Spotlight, the company announced that it will pay $1 million per day through the end of 2020. Snapchat already pays millions of dollars a month to creators on Spotlight.

Last year, in the same line, Snapchat also announced the giveaway of cash prizes to users creating top videos using specific lenses, sounds, or topics. In 2021, the company says that it paid out more than $250 million to creators, which is insane.