It’s no secret that over the past few years, Snapchat has been trying to bring more creators on its platform and compete with short-form video giants like Instagram and TikTok. Now, in line with these efforts, Snapchat has announced the expansion of its revenue-sharing program and new features to help budding creators get going with creating content on the app.
Although Snapchat initially introduced mid-roll ads as a way for Snap Stars to earn money from the platform last year, the company is now expanding the program to include creators with at least 50,000 followers and 25 million monthly Snap views who post at least 10 stories per month.
“We’ve listened to our community, who want more ways to share their creativity with a wider audience, all while keeping Snapchat the best place for their real friends,” says Snap.
However, the success of the program will depend on Snapchat’s TikTok competitor, Spotlight, which has 350 million monthly users. Therefore, if a creator has a large following on Spotlight, they will have more story views, which increases their chances of earning more money. And unlike other platforms, Snapchat’s earnings for creators are also not limited by a creator fund.
Public-facing stories and more
Besides the revenue-sharing platform, Snapchat is also adding new public-facing profiles and Stories for users over the age of 18. This will allow creators to share both private “friend” content and publicly viewable Stories from the same account, thus helping them grow as creators and become Snap Stars. Additionally, the platform is making it easier for users to discover new creators by integrating their Spotlight content into Snap Map and allowing creators to schedule their Stories and add a Linktree to their bio.
While these new features are a step in the right direction for Snap to grow as a platform for creators, they are far from the platform’s original promise of being a messaging app for “real friends.” Moreover, it’s also unclear if Snapchat’s revenue-sharing program will be successful, as other short-form video platforms like TikTok have struggled to share ad revenue due to the limitations of the format.
2023-04-20 15:06:18