According to a report shared by The Korea Times, Samsung has managed to retake the top spot from Apple, as the Korean giant is once again selling most smartphones. This information is actually based on info shared by Counterpoint Research, who shared it with The Korea Times.
Samsung managed to retake its top spot from Apple, it’s once again selling most phones
As a reminder, Apple managed to take over back in September last year. It seems like the Galaxy S24 series managed to help Samsung to regain its place on the throne, though.
In February, Samsung sold 19.69 million smartphones and thus captured 20 percent of the market. Apple, on the other hand, sold 17.41 million smartphones in the same period and grabbed 18 percent of the market.
Analysts say that Samsung enjoyed great sales numbers in the US and Europe, for its new phones. Those are the main reasons it managed to reclaim its throne, at least for now.
Kim Rok-ho, a researcher at Hana Securities said “It is encouraging that Samsung regained the top spot by achieving a 20 percent global share with a positive response to the Galaxy S24 series in the U.S. and Europe”.
Samsung did really well in both Europe and the US
When it comes to the European markets alone, Samsung simply kept the lead, as it never lost it. It managed to grab 34 percent of the market. When it comes to the US, Samsung rose from 20 percent to 36 percent in January this year. Apple’s share fell from 64 percent to 48 percent in the same period.
Apple managed to trump Samsung last year, looking at a year as a whole. That managed to raise an alarm at Samsung’s camp, to a degree. The Galaxy S24 series reactions were quite positive, it seems.
Samsung is also planning a big event for July, during which it will launch its new foldables. It’s realistic to expect the company to keep its lead past that point, at least until Q4 this year. It remains to be seen, though.
2024-04-08 15:07:29