
Rue Royale Fashion House, a distinguished name in Dubai’s luxury retail landscape, proudly announces its partnership with Pareo & Juliet, the internationally celebrated resort wear brand known for its rare, handcrafted collections. This strategic alliance cements Rue Royale’s standing as a curator of exceptional resort fashion, while aligning seamlessly with Pareo & Juliet’s ethos of sophistication, exclusivity, and timeless elegance.
Located within the prestigious Sofitel Hotel at Jumeirah Beach Residences, Rue Royale has, for nearly four years, cultivated a loyal following among discerning travelers and Dubai’s fashionistas. The boutique is celebrated for its bespoke, custom-made creations crafted from the finest silks, linens, and intricately embroidered cottons—each piece a testament to masterful craftsmanship and effortless glamour.
By welcoming Pareo & Juliet into its curated portfolio, Rue Royale offers clientele a gateway to a world of rare resort wear. Known for their vibrant color palettes, luxurious textiles, and limited availability, Pareo & Juliet collections are meticulously designed for sophisticated beachside living. The brand’s philosophy of releasing only limited-stock pieces ensures an unmatched sense of rarity and individuality—perfectly complementing Rue Royale’s commitment to offering one-of-a-kind garments.
“We are delighted to welcome Pareo & Juliet to Rue Royale,” said a spokesperson for Rue Royale Fashion House. “This partnership represents the meeting of two brands dedicated to celebrating refined taste, exceptional quality, and personalized service. With Pareo & Juliet’s exquisite creations now available at our boutique, we continue to elevate our offering of rare, mood-boosting resort wear that embodies the spirit of luxurious, effortless living.”
More than just a boutique, Rue Royale is synonymous with a distinctive shopping experience—where personal service, attention to detail, and an intimate understanding of each client’s style aspirations create a memorable journey. Open seven days a week, the boutique offers a welcoming atmosphere that invites visitors to explore and indulge in the finest expressions of resort fashion. Follow @rueroyale.dubai on Instagram
About Rue Royale Fashion House
Situated in the luxurious Sofitel Hotel on Jumeirah Beach Residences, Rue Royale Fashion House has been a leading destination for bespoke resort wear for nearly four years. Renowned for its curated collections crafted from premium fabrics and its dedication to personalized service, Rue Royale offers an elevated shopping experience for travelers and style aficionados seeking unique, high-quality garments designed for resort living.
About Pareo & Juliet
Pareo & Juliet is a globally celebrated resort wear brand, specializing in handpicked, limited-edition collections crafted for the discerning traveler. Available through a select network of prestigious boutiques worldwide, Pareo & Juliet embodies the spirit of elegance, individuality, and refined beachside living through every meticulously designed piece.