Roku is a well-known company in the streaming area. However, some sources have reported that Roku wants to make its own smart TVs.
According to flatpanelshd, Roku wants to launch smart TVs equipped with the company’s exclusive operating system. This could be a strange move by Roku because it could easily license its OS to other manufacturers. However, launching a lineup of smart TVs would be good news for Roku fans.
As per the Business Insider report, “[Roku] showed different models, feature sets and names, sizes, price points. This is a manufacturing operation. They want to go into making their own TVs.”
It seems that Roku’s plan to step into the smart TVs market is not a new decision, and the company has been working on it for over a year. Roku has not yet responded to the news, but they may even produce some samples for testing.
Roku wants to make TVs instead of licensing its operating system to other OEMs
The streaming market is getting a lot of attention from different companies. Even tech giants like Amazon, Apple, and Google have stepped into the market and have some successful products and shows.
At first glance, Roku seems to have a little chance to launch its own TVs as some stubborn competitors dominate the market. However, this new strategy can help Roku establish itself in the streaming market. Roku could license its OS to other companies and make money without a hassle. Just like what Google is doing with Android TV.
But Roku seems to have considered all aspects and is determined to launch a Roku-branded TV.
The company is currently ruling the North American streaming market with a 41% share. Having such a significant share from the North American market shows Roku cannot fall behind tech giants.
Moreover, launching a Roku-branded TV removes the need for buying a standalone streaming stick as the TV comes with built-in streaming features. This way, customers can save money over purchasing an external device. Also, Roku streaming sticks are mostly cheap, and hopes are the company TVs follow the same pricing strategy.
A smart TV lineup from Roku can fuel the fire of competition in the streaming market. In the coming months, we may hear more about the company’s plans for launching TVs. Stay tuned.
2022-02-22 15:07:23