Razer is teaming up with Envy Gaming to be the official brand partner for the organization’s accessories. While this is a big win for Razer, it’s equally big for Envy Gaming. The newly announced multi-year deal will see all of Envy’s talent provided with Razer peripherals for use in competitions, content creation and more.
The deal extends to Envy’s content creators, professional Esports teams, and other talent. Envy is one of the most widely recognizable Esports and entertainment organizations globally spanning multiple teams across a variety of game genres. Including OpTic Teaxas in the Call Of Duty League, OpTic Halo, OpTic Valorant, the Dallas Fuel in the Overwatch league, Envy Rocket League and more.
Envy also encompasses a large group of content creators and other competitive gamers. You may have seen some of their content on Twitch.
Razer branding will be integrated into “all aspects” of the Envy Gaming organization
With this deal in place, Razer branding will be integrated into “all aspects” of the Envy Gaming organization. That means the next time you’re watching one of your favorite Envy Gaming Esports teams, you’ll be seeing the Razer tri-snake logo on jersey sleeves. In addition, the Razer logo will be integrated into digital and physical properties. Which can include sponsorship of creator-led live streams and more.
As mentioned above, Razer will also provide Envy Gaming talent with all sorts of accessories. Including mice, headsets, mouse mats, gaming chairs, and keyboards.
Razer says it will also play a big role in upcoming Esports events happening in North Texas. Where Envy Gaming’s headquarters is located. This will begin with the Call Of Duty League major LAN event being hosted by OpTic Texas from March 3rd through March 6th, and include a wide variety of in-person experiences.
Those that can’t attend will still be able to reap some rewards though. As Razer will be the only brand featured on the Call Of Duty League in-game operator skin for virtual players. Last month, Razer also announced it would be opening a new Razer Store location in Austin, Texas. So this partnership announcement seems like perfect timing.
2022-03-02 15:06:42