Porsche to integrate Google services in its vehicles

Porsche and Google signed a new agreement that lets the German automaker integrate Google services in its vehicles. According to the company’s announcement, the integration includes Google Maps, Google Assistant, and many other apps currently available through the Play Store.

Many automakers worldwide are now turning to tech firms to benefit from their apps and technology. You can now find Android Auto and Apple CarPlay in almost every vehicle in the market. The deeper collaboration between tech companies and automakers could benefit customers in many ways. For example, it lets them run mobile apps on their vehicle’s infotainment system.

As a leading and cutting-edge car manufacturer, Porsche is collaborating with Google for a deeper integration of Google services into its vehicles. The German company says Google services for navigation, speech, and app ecosystem will come to future vehicle generations. These vehicles will enter the production line in the middle of the decade.

Google and Porsche expand their partnership in navigation, speech, and app ecosystem

Porsche further added that no change will be made to the user interface of the company’s Communication Management (PCM) system. Additionally, customers will receive online updates to keep the PCM system updated. Porsche described its partnership with Google as “a long-term venture.”

Oliver Blume, Chairman of the Executive Board of Porsche AG, says their customers now want a “seamless digital experience” besides timeless design and exceptional performance of Porsche vehicles. “This blended ecosystem results from the integration of platforms and apps that customers know from their end devices,” Blume added.

Porsche also noted Google’s app ecosystem isn’t the only ecosystem that is about to come to the company’s vehicles. The statement continues that ecosystems from different providers that are relevant for customers will integrate into Porsche cars via standardized interfaces and platforms. So, it won’t be far-fetched to see Porsche signing a similar agreement with Apple.

Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, stated the partnership lets drivers access the latest Google technologies and services. Lockheimer added this could happen through an infotainment experience built on Android and found on Porsche cars.