Caught in the crossfire, users were left scrambling to find the best alternatives to these banned Chinese apps. From TikTok to SHAREit and many more, the apps have enjoyed millions of users who see no other worthy replacement in sight.
With the proliferation of mobile phones and pervasive internet access in modern India, piles of terabytes of personal and work files have been ever surging. With this, the need to easily share files across devices is on the rise.
We all need a reliable way to easily share files between phones and PCs.
SHAREit had long been a popular option for Indian users to easily and, more importantly, quickly share files between phones. It made sharing files across devices so easy that it allowed adjacent devices to access files without permission — a major security vulnerability.
With the recent ban on ShareIt, we found Indian consumers in lack of a reliable and secure file sharing solution. This spurted the idea seed of creating a truly easy, secure, and fast File Sharing App.
India is the fastest-growing consumer internet market in the world, with 19 billion downloads in 2019. That positions India as the second-largest market for app downloads.
With this start, MX ShareKaro, which is created by MX Media & Entertainment in India, shaped up to be a better and easy-to-use sharing app with fast and stable transfer speeds. It enables Quick & Easy File Transfer without Internet Usage.
And in less than 60 days of release,
MX ShareKaro has 4.3⭐ Rating on Google Play Store with 15,417 Reviews.
Clearly, India accepted MX ShareKaro with wide arms. With 15,417 reviews, MX ShareKaro has still maintained a 4.3⭐ rating on Google Play Store.
Let’s understand how we created a delightful yet unique file sharing experience.
Most of us have used file-sharing platforms where you need to follow a sequence of 5-10 steps before you can even get started to share files to a Phone or PC.
We wanted to make it easy for everyone out there, even those who don’t fully understand Hotspots and WiFis. This became our biggest challenge.
To collaborate with the Technology team and come up with a file-sharing experience that is so easy, that even our grandparents can use it.
To become the primary choice for File-Sharing on the Google Play Store.
As most of the companies, our UX Team works mostly between the Product and UI Design teams. We also follow the IDEO’s Human-Centered Design and Lean UX Design Thinking process to make sure that the design decisions are supported by user research and feedback.