It seems like Apple didn’t really hit the spot with the iPhone 14 Plus, as the demand for the phone seems to be extremely weak. A new report got shared by Ross Young from DSCC, and Apple has further cut display orders for the phone.
The iPhone 14 Plus demand seems to be extremely weak
Based on the report, the iPhone 14 Plus display orders are not even worth mentioning now. If you take a look at the chart shown below, you’ll see how low they are. The iPhone 14 Pro Max is at the helm, followed by the iPhone 14 Pro, and the iPhone 14. The iPhone 14 Plus is barely visible in February. In December and January, the orders were so low that they’re not even visible on the chart.
This clearly indicates that users are a lot more interested in other versions of Apple’s latest devices. Even the iPhone 14 seems to be in considerably higher demand than the iPhone 14 Plus.
The iPhone 14 Pro and iPhone 14 Pro Max are definitely ruling the playing field, as the chart shows that they make up 75% of shipments in December, and are expected to reach 80% by the end of this month, says Apple Insider.
The iPhone 14 Plus basically replaced the iPhone 13 Mini
As many of you know, the iPhone 14 Plus basically replaced the iPhone 13 Mini. Apple went from one side of the spectrum to the other, from a small phone to a gigantic one.
Why is the demand so low, however? Well, there could be a number of reasons. Historically, users are usually more interested in higher-end Apple products at the beginning of the release cycle. The situation kind of shifts, to a degree, towards the end of the cycle.
The iPhone 14 Plus is also a brand new product category. We didn’t have a gigantic ‘vanilla’ phone before. It’s also not exactly cheap, so people probably take the plunge and get the ‘Pro Max’ model instead.
It remains to be seen what will happen in the rest of 2023, but the iPhone 14 Plus doesn’t seem to be popular at all, as things stand at the moment.
2023-02-03 15:06:00