Google wants your next ad campaigns to be generated by AI

AI is making its way into more corners of our lives whether we like it or not. Google is an AI force of nature, so it’s not shy about pushing the technology into its services. Thanks to a new report, it seems that Google will let you use AI to craft your ad campaigns.

This might raise some red flags for people because of the recent phishing scam that went live on LinkedIn not too long ago. This scam used AI-generated copy and images to entice people to visit a malicious site. So, people might be a bit wary of this news.

Google will let you use AI to generate ad campaigns

So, this is still in the early stages, so don’t expect to be bombarded with AI-generated ads just yet. According to a report from The Financial Times (via Engadget), Google is planning on implementing Bard into Performance Max. Bard, as you know is the company’s AI chatbot.

Performance Max is Google’s ad campaign platform. You use it to create and manage your ad campaigns all under one roof. If you’re looking to make your own Google ad campaigns, you’ll want to check it out.

Performance Max could already use some AI to find your audience and it can even write down some simple ad copy. However, Bard will take things to the next level in terms of generative capabilities. It the integration, Performance Max could create ad campaigns based on text and image inputs. It’ll be able to create more advanced ad campaigns.

This seems like an efficient way of generating optimized ad campaigns, but the typical concerns about AI persist. Not many people would like to know that they’re being sold a product by an AI.

There is another concern

One concern that someone brought up was the spread of misinformation- not just intentional. The thing is that chatbots aren’t always correct, and Google’s got the scar to prove it. Bard, Bing AI, ChatGPT, and other bots have given inaccurate facts in our testing.

If AI is generating ad copy, then there’s the chance that it could be distributing incorrect information across millions of people. That’s one area where Google is going to need to be careful.