Facebook is the largest social media platform in the world, and it’s undoubtedly Meta’s biggest money maker. The company was able to add an impressive number of new users last year, and this helped it pass a massive milestone. Facebook now has more than 2 billion daily users, according to Engadget.
Facebook has been the epicenter of a ton of controversies concerning cyber security and privacy. Meta, along with companies like Google, makes a ton of money from collecting and selling user data.
Despite these controversies, Facebook was able to add an additional 16 million users in Q4 2022. We’re not sure that this is related, but this was during a mass exodus going on at Twitter.
Facebook crosses 2 billion daily users
Now is the time when we start seeing figures and metrics from companies in Q4 2022. Meta just posted its Q4 2022 earnings report, and it shows that the social media site has been steadily growing in its daily user count.
The graph below shows the slow crawl in daily users since Q4 2020. In the past two years, the company saw about an 8% increase from about 1.845 billion users. This marks the next Meta platform to pass 2 billion daily users. WhatsApp also recently hit that milestone.
Meta is still losing money
Company earnings reports are often rife with both good and bad numbers. While the company did add many users, its revenue is still dipping. 2022 was a bad year for Meta as a whole as its stock prices plummeted. In terms of revenue, it’s a bit of a mixed bag.
The company pulled in about $32.2 billion last year. That number’s about 4% lower than the previous year’s haul, but it’s actually higher than the company’s prediction. So, it’s not good, but it’s not bad.
One reason why the company is losing so much is its venture into VR/AR. The company swears by the Metaverse, and it’s been sinking a lot of time and effort (and money…) into the technology. It’s still a fledgling concept despite all of the companies investing into it.
Reality Labs is the company spearheading the company’s AR/VR efforts, and it reported a $4.3 billion loss in Q4 2022. That’s a lot, but it’s overshadowed by the $14 that it lost throughout the whole year.
Regardless, Mark Zuckerberg still remains committed to making this technology come to fruition. Only time will tell if it’s truly the next frontier in technology.
2023-02-03 15:08:59