Millie Bobby Brown in Damsel – Picture: Netflix
Netflix has had some big movies so far in 2024 and while data released from the streamer and third-party companies like Nielsen and Luminate allow us to see how many hours are watched, we don’t know how many people get through to the end. New data from London-based SVOD analytics company Digital i gives us new insights into what has kept people’s attention in 2024.
In case you missed our report yesterday, we looked into the series that have scored the highest completion rate throughout 2024. We looked at several titles like Berlin, 3 Body Problem, and Avatar: The Last Airbender. The most completed title? The New Year’s Day Harlan Coben series, Fool Me Once.
Getting completion rates for movies is relatively new. Digital i dubs it their VTR metric. That stands for View Through Rate. We first got data about certain movies from them about the completion rate of Netflix’s Oscar hopefuls.
As a reminder, here are what those completion rates were:
- El Conde – 44%
- Maestro – 49%
- American Symphony – 53%
- Rustin – 57%
- The After – 66%
- Nimona – 67%
- Nyad – 69%
- The Wonderful Story of Henry Sugar – 72%
Picture: Netflix
According to the new data from Digital i, a movie completion rate only applies to viewing until the credits roll. This is an interesting factor as Netflix calculates its view metric by considering the entire length of the credits plus the dubbing credits.
Data for these completion rates include the USA, the UK, France, Germany, Spain, Italy, Denmark, Sweden, Finland, Norway, Poland, Netherlands, Canada, Brazil, Mexico, Colombia, Argentina, Japan, South Korea, and Australia.
The completion rate is based on the first 30 days since launch.
So, taking some of the biggest movies from the year so far, how many people got to the credits? Here are just a few ranked by highest completion to lowest.
- Damsel – 78%
- Lover, Stalker, Killer – 72%
- Leave the World Behind – 74%
- Code 8: Part II – 70%
- The Abyss – 69%
- Irish Wish – 63%
- Mea Culpa – 63%
- Orion and the Dark – 53%
Although Netflix often receives criticism for its big-budget movie output, it appears that it still keeps people hooked to the end. Add in Stranger Things star Millie Bobby Brown, and you’ve got a very watchable movie that kept the majority of starters engaged.
On the lower end, Orion and the Dark struggled to keep more people hooked, perhaps because of its quirky nature that kids didn’t quite get from the off or something else. That is certainly reflected in its underwhelming viewing stats, which lag behind most animated features.
What are your thoughts on the movies above? Which ones did you stay right through to the end? Let us know in the comments.