Apple has surpassed Samsung as the leading smartphone seller for the first time, according to IDC’s Worldwide Quarterly Mobile Phone Tracker. While preliminary, the data suggests that Apple shipped 234.6 million smartphones in 2023, edging out Samsung’s 226.6 million. This marks the first instance in 13 years that Samsung hasn’t claimed the top spot, a testament to Apple’s sustained growth and market dominance. The last time Samsung didn’t lead was in 2010, and Apple wasn’t even in the top five back then.
IDC notes that the figures are subject to change. However, a second research agency, Canalys, supports the claim, confirming Apple’s position. The annual report indicates that Apple’s positive growth, particularly in premium devices, has propelled it to the number one spot. Premium devices, representing over 20% of the market, have been a key driver of Apple’s success, supported by attractive trade-in offers and interest-free financing plans.
Apple has approximately a 3.53% lead over Samsung in smartphone shipments in 2023
Apple’s annual smartphone shipments of 234.6 million outpaced its competitors, securing its top position. The company’s performance amid the heightened competition, especially considering the resurgence of Huawei in 2023, is attributed to the increasing trend of premium device adoption.
Despite Apple’s significant role in Samsung‘s displacement, the smartphone market remains highly competitive. Other Android manufacturers, including Huawei, OnePlus, Honor, and Google, are intensifying the competition. Huawei’s resurgence, powered by its ‘homegrown‘ 7nm processor, could pose challenges for Apple, especially in the Chinese market.
The global smartphone market experienced a 3.2% decline in 2023 compared to 2022. Notably, it was the lowest full-year volume in a decade. However, signs of recovery are emerging, with the fourth quarter witnessing an 8.5% YoY growth. Apple’s success in overcoming macroeconomic challenges and increased competition underscores its resilience and ability to adapt to evolving market dynamics.
2024-01-17 15:08:55