Every now and then, we hear about some other company integrating AI into their app or services to help users. Amazon is one such company that continues to infuse AI into its shopping tools. Last year, the company introduced AI Shopping Guides to help users in researching products. Today, Amazon has announced yet another AI-powered feature called “Interests.”
Amazon has announced a new AI-powered shopping tool, which it calls “Interests”
Amazon, in its announcement blog, notes that this new AI shopping tool enables customers to create a personalized and conversational search experience. You can input text prompts in the search bar based on your interests, preferences, and budget.
You can enter prompts like “Brewing tools and gadgets for coffee lovers” or “The latest pickleball gear and accessories.” After you enter the prompt, the Interests feature works its magic. The tool will then continuously scan Amazon’s store and “proactively” notify you about newly available and relevant products. You’ll also get notifications for restocks and the best deals based on your interests.
The new AI shopping tool is available to select users in the US on the Amazon Shopping app for iOS and Android devices. If you are eligible, Interests will also be available for you on the mobile website under the “Me” tab. If you don’t find the shopping tools on the app or mobile website, you’ll have to wait a little while.
The company plans to expand the availability of the tool in the coming months
Amazon has noted that it will expand this AI-powered shopping tool to other users in the US in the coming months. However, there’s no mention of the exact date or month. If you often go through the list of products on Amazon, but don’t find a decent option that satisfies your interests, Interests can be handy for you. Not to forget, this announcement follows a previous one related to Alexa voice recordings from a few days back.
2025-03-27 15:14:40