Alphabet Sees $90 Billion in Increased Revenue for Q1 2025

Google’s parent company, Alphabet, is raking in the cash. In the company’s latest earnings report, Alphabet saw an increase in revenue by about 12-14% year over year. For the first quarter ending March 2025, Alphabet managed to bring in a total of $90 billion in revenue. This increased over the previous year, when it made around $80 billion.

Alphabet sees increased revenue

Unsurprisingly, search and ad revenue make up the majority of it. According to the numbers, YouTube advertising brought in $8.93 billion. This is actually just shy of what analysts estimated at $8.97 billion, but kudos to Alphabet for coming this close. However, overall advertising revenue is up 8.5%, raking in a whopping $66.89 billion.

Google Search also performed admirably. Alphabet files it under “Search and other” and it accounted for $50.7 billion. This is an increase of 9.8% from $46.16 billion the previous year. The company attributes its AI Overview feature to its growth, where it now has 1.5 billion users per month. This is up from 1 billion users back in October last year.

In a way, Alphabet is lucky because it is primarily a software-driven business. This means that when Trump’s tariffs kick in, it won’t be as affected compared to other tech companies, such as Apple, who make a lot of its money from selling hardware. However, this doesn’t mean that Alphabet is completely safe.

Google’s antitrust case

Google is in the middle of a monopoly case where, if it is found guilty, it could be forced to divest some of its products. This includes the Chrome browser, which, last we heard, could end up in the hands of OpenAI. Losing Chrome wouldn’t just be a blow to the company’s branding, but also its revenue.

Many users rely on Chrome to browse the web. Google search is also the default search engine for the browser. This means that Google gets a lot of visitors from Chrome itself, which in turn helps its advertising business. Losing Chrome could cut Google off from a lucrative source of revenue.

However, at the end of the day, the increase in revenue is good news for Alphabet and its investors. Whether or not it’ll be able to maintain that growth for the rest of the year remains to be seen.