Meta launched their new platform, Threads, and this action has sparked a power tussle with Twitter. Regular users of Twitter are already rushing to Meta’s new platform to share ideas and interact. However, in recent times, sources have found out that politicians are also joining the migration.
This is yet another blow to Twitter’s face, as they previously had a firm grip on politics. Musk’s idea of free speech on Twitter was an aim towards letting people share their ideas on the platform. Issues relating to politics worldwide are of major concern to lots of people, and Twitter is a great platform to share these ideas.
Over the past few years, Twitter has reigned supreme when it comes to political matters or social media posts. Having the major players influencing the news in politics move over to another social media platform means trouble for Twitter’s business. With the rapid growth of users on Threads, politicians might just see the platform as a new place to share their political goals and aspirations.
Politicians might be officiating the next round of the Twitter and Threads battle
Meta is a huge brand that owns a ton of social media companies like Facebook, WhatsApp, Instagram, and Threads being the new addition. This is to show that they aren’t newcomers in the social media business, so launching a Twitter competitor spells trouble for the competition. To make the toughen fight, Meta did well to link users’ Instagram accounts to the Threads platform.
By doing this, they simplified the signup process to join the Threads app for millions around the world. As long as you have an Instagram account, you can simply open a Threads account without any stress. Instagram already has over 1.4 billion users globally, all of which are prospective Threads users as well.
In the US, Instagram has over 168.6 million users in this region alone. That’s a mammoth crowd, and politicians are seeing an opportunity here. The growth of Threads is massive, gaining over 90 million users already. Already some politicians are also switching over to catch this crowd young.
With the coming elections, politicians in the US might see Threads as a campaigning platform. This might be a solid reason for their speedy migration over to the new Meta-owned Twitter competitor. Also, the recent changes to Twitter are a major factor that prompted users to search for alternative platforms.
However, in the US, the Democratic leadership is currently looking into the safety of its members operating a Threads accounts from official devices. Instagram has come out to say that its new platform, Threads, is not meant for news or politics. In the coming, users of this platform would see how it handles the influx of politicians and how this will affect the Twitter and Threads battle.
2023-07-10 15:06:25