It’s no secret that Elon Musk’s dramatic changes for Twitter have led to the resurgence of many new apps, including Meta’s attempt called Threads, which has now surpassed 100 million users just a few days after launch.
According to a report from Quiver Quantitative’s Threads Tracker, the app achieved this remarkable milestone in only five days, largely due to its integration with Instagram, which made it incredibly convenient for the platform’s billions of users to sign up, except those residing in the European Union, where the app is not yet available.
Moreover, CEO Mark Zuckerberg has been actively updating users about the app’s growth metrics. He revealed that the app attracted more than 10 million users within just 7 hours of its launch, a number that skyrocketed to 30 million by Thursday morning.
Staggering engagement metrics
Not only has Threads experienced exceptional user growth, but it has also witnessed remarkable engagement metrics. A recent report highlights that, as of Thursday morning, users had already shared over 95 million posts and given 190 million likes on the platform.
Very early days
Despite this early success, it is important to note that Threads is still in its early stages and lacks a few essential features that many users consider crucial. These include limited accessibility options, the inability to add alt text to images for individuals who rely on screen readers, and half-baked search functionality.
Furthermore, the absence of a chronological feed on Threads poses a limitation for users who want to stay updated with posts from friends and family. However, the company has reassured users that they are actively working on introducing chronological feeds in the near future.
Nonetheless, Threads’ appeal as a social conversation-based social media platform, along with the company’s decision not to promote political or hard-line news content, suggests that the platform could carve out a unique niche for itself, setting it apart from Twitter.
“Politics and hard news are inevitably going to show up on Threads — they have on Instagram as well to some extent — but we’re not going to do anything to encourage those verticals. There are already numerous vibrant communities, such as sports, music, fashion, beauty, and entertainment, that can thrive without delving into politics or hard news,” wrote Adam Mosseri, head of Instagram.
2023-07-10 15:05:13