Hot on the heels of selling Mint Mobile to T-Mobile, Ryan Reynolds is joining another company. This time it’s FuboTV, who announced a rebranding today. Essentially removing the “TV” from its name. So now, they are just Fubo.
Fubo is out to make sure that everyone knows that even after this rebrand, it is still the same company and service. Fubo has hired Ryan Reynolds and his Maximum Effort Productions to spearhead the new ad campaign. Which also includes NBA Hall of Famer, Kevin Garnett, and NFL quarterback and commentator Mark Sanchez. It makes sense that Reynolds would bring these two on-board, since Fubo is all about sports.
“fuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” Fubo co-founder and CEO David Gandler said. “Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today. We’re building on this momentum with an updated visual identity and new ad campaign, created in partnership with Ryan Reynolds’ Maximum Effort, to continue to drive profitable growth as we head into baseball season.”
Fubo was the fastest growing live TV streamer in the fourth quarter of 2022
This rebranding is highlighting the company’s emphasis on efficient growth. After growing and adding 224,000 new subscriber additions in the fourth quarter of 2022, they were the fastest growing live TV streamer. That number is actually pretty incredible, seeing as all other streamers added 371,000 in that time frame.
Fubo says that the new logos and branding will start to roll out across Fubo products in the coming months. With this new rebranding launching during the World Baseball Classic and at the start of the MLB season, the new ad campaign is summed up with a single line “If Sports built a streaming service”. And then it highlights what Fubo offers.
2023-03-21 15:04:34