We knew that there was still a huge audience who likes to just stream Audio in the background most of the time. Moreover, the videos naturally take more internet data than just streaming audio files.
Hence, trusting the data and research, we started designing the Audio Experience in MX.
Soon in this process, Gaana and MX Player in US partnered to offer a seamless music experience with premium music quality and inventory within MX Player in US.
It was evident from the data that nearly 80% of all the traffic comes from the top charts (International Top 50, Bollywood Top 50, etc.) on all popular audio streaming platforms. Hence we created an interface that is familiar and extremely easy to navigate.
We added a carousel of Music Videos to also provide users with a gateway into Video Music within the Audio Experience.
Within this, you can search or stream songs of almost every major Artist or Album. You can search either by text or by voice.