Google has been one of the biggest drivers of artificial intelligence development. The company pioneered the implementation of advanced AI-powered features on mobile devices. Its suite of products has also received integration with Gemini AI models. Google’s CEO has now confirmed that powering Gemini will be the company’s main focus for 2025.
Google did not start the AI revolution in the consumer market; that honor goes to OpenAI. However, Google quickly figured out what the next big thing in tech would be. The Mountain View giant began developing the Gemini models as the foundation for its medium- and long-term apps and services. The initial launch of the Gemini chatbot was somewhat disappointing as it was far behind ChatGPT. After all, OpenAI had already been ahead of everyone in the segment.
Google’s biggest focus in 2025 will be to boost Gemini’s capabilities to “close the gap”
The company has been working hard on enhancing Gemini’s capabilities for years. During the 2025 strategy meeting on Dec. 18, Google CEO Sundar Pichai told employees that the next year will be about “closing the gap and establishing a leadership position there [on AI] as well.” “With the Gemini app, there is strong momentum, particularly over the last few months,” he added.
Google’s current situation includes increasingly tough competition from rivals and growing regulatory pressure. The firm recently said that integrating AI into Google Search is its biggest bet for the future. But OpenAI and Perplexity are both working on the same thing, and their products are already available for testing. Additionally, OpenAI may soon become a for-profit company, which could help them speed up their progress even more. As a threat, Perplexity isn’t far behind. It has a $9 billion value and just closed a $500 million funding round.
Given this, Pichai states that “2025 will be critical.” “I think it’s really important that we internalize the urgency of this moment, and we need to move faster as a company. The stakes are high. These are disruptive moments. In 2025, we need to be relentlessly focused on unlocking the benefits of this technology and solving real user problems,” he added.
Next year could bring a slowdown in the AI industry
During the latest DealBook Summit, Sundar Pichai said some interesting things about the coming year. He suggested that 2025 would bring a slight dip in the pace of development in the AI segment. So, the company will focus more on strengthening current products—such as Gemini—than on developing new ones. In line with that, Google’s CEO has told employees that “scaling Gemini on the consumer side will be our biggest focus next year.”
How to attack ChatGPT dominance
For a long time, the name Google has been synonymous with internet search. Many people even think that Google is the only search engine out there. In the AI segment, OpenAI is achieving something similar with ChatGPT. Google is aware of this, and one of its employees submitted the following question: “What’s our plan to combat this in the upcoming year? Or are we not focusing as much on consumer facing LLM?”
Demis Hassabis, Google DeepMind co-founder, responded to the question by saying that “the products themselves are going to evolve massively over the next year or two.” To do so, they will work hard on “turbo charging” the Gemini app in 2025. The executive’s vision is for Gemini to be able to “seamlessly operate over any domain, any modality or any device.”
2024-12-30 15:06:09