Apple reportedly doesn’t have ‘concrete plans’ to upgrade AirPods Max

Apple debuted the AirPods Max as a premium audio accessory back in 2020. While users expected Apple to bring some handy upgrades with the next iteration, it didn’t. In September this year, the AirPods Max received only two changes. It now has a USB-C charging port and is available in new colors. If you are still waiting for a genuinely upgraded AirPods Max, Apple has reportedly “no concrete plans” for the same.

Mark Gurman hints Apple has no concrete plans to offer meaningful upgrades to the AirPods Max

The latest rumor comes straight from popular Apple Insider Mark Gurman. In his latest PowerOn Newsletter, Gurman mentions that the current model of the AirPods Max will be around for a while. Apple reportedly doesn’t have the third-generation AirPods Max in its immediate launch roadmap. 

Gurman specifically notes, “The headphones aren’t a hot enough seller to justify pouring money into development, but they’re also not a big enough flop to kill them outright.” As you may know, Apple doesn’t share its product-wise sales breakdown publicly. Thefore, it’s quite hard to tell where the AirPods Max stands in comparison to the other products.

But taking Gurman’s word, the product hasn’t been receiving that sort of marketing reception compared to other Apple products in the same category. Therefore, you can expect to wait another year or two to see a meaningfully upgraded AirPods Max. Moreover, it’ll interesting to see if the Cupertino tech giant considers a price cut whenever it launches the third iteration of the AirPods Max.

An expensive price tag could be one of the reasons behind low sales

Although the AirPods Max has received positive comments from experts, the $549 price could be the reason behind low sales. Meanwhile, the rival products from other brands like Sony offer top-notch audio experiences without denting your wallet much. Users also seem to consider products other than the AirPods Max due to ecosystem limitations.

When Apple initially launched AirPods Max, Ming-Chi Kuo hinted that the product wasn’t a hit at launch. Other reports from that time also suggested that the AirPods Max was a “too niche” product. Now, it seems the latest update hasn’t pleased the user as much as Apple would have expected. Gurman further notes, “I expect the company to keep the Max headphones around for the foreseeable future in their current form.”