Sony may shift all its smartphone image sensors to the new LYTIA brand, including the existing IMX sensor lineup. According to a new report, the company is slowly doing away with the IMX brand for mobile image sensors. It has already rebranded some IMX sensors to LYTIA (LYT). It plans to completely shift to the LYT lineup by 2026.
Sony to move its IMX mobile image sensors to the LYTIA brand
Sony is one of the first names that comes to mind when talking about smartphone camera makers. The Japanese firm has been in this industry since 2003 and supplies image sensors to many smartphone companies. Its IMX sensors are found on flagship and mid-range smartphones. It is a leading player in the image sensor industry, alongside Samsung and a few others.
A few years ago, Sony introduced a new LYTIA line of mobile image sensors. The company said the new brand will “convey the worldview and value that its mobile image sensors provide to the world.” With LYTIA, it aims to “build on its history of contributing to smartphone photography and videography” and give more people access to creative imaging experiences “beyond imagination.”
Since then, Sony has gradually expanded the LYTIA lineup of mobile image sensors. It has launched new products across various categories, including a few flagship offerings. The OnePlus 12 uses the LYT-808 flagship sensor for its 50MP primary camera. Its 48MP ultrawide camera has Sony’s IMX581 sensor, while the 64MP 3x zoom camera uses OmniVision’s OV64B sensor.
According to tipster Yogesh Brar on X, the IMX lineup of Sony sensors will soon disappear. The Japanese firm is in the process of ending this branding for its image sensors. LYTIA will replace it across all segments. Not just new sensors, Sony plans to move its existing IMX solutions under the LYTIA brand. The 50MP IMX890 and IMX882 have already been rebranded as LYT-701 and LYT-600.
The rebranding will be completed in 2026
Sony plans to gradually rebrand all IMX sensors to LYT. This rebranding process will reportedly be completed in 2026. Realme has already confirmed that its upcoming Realme 13 Pro and 13 Pro+ will feature Sony’s rebranded LYT-701 and LYT-600 50MP sensors. The phones will arrive later this month. In the meantime, expect Sony LYTIA sensors on more phones.
The company should also soon announce new LYTIA image sensors. Its arch-rival Samsung recently unveiled a 200MP sensor and two 50MP sensors for flagship smartphones.
2024-07-12 15:05:32