Google is slowly rolling out a new Google Workspace feature to help build better-customized email layouts. You can now access an improved email layout editor when you hit Compose on Gmail or Google Drive. The new editor will provide more creative freedom and control over what your email templates will look like—a handy tool for email marketing campaigns.
Gmail template improvements to expect
The new Gmail templates come with basic email elements such as text, blocks, image blocks, and buttons. In addition, you can customize each of these elements to your liking by adding logos, tweaking the text, and changing colors to your liking.
Also, there’s a Share button to help you collaborate with your colleagues to craft the perfect newsletter. Team members can quickly access a Gmail template and make their contributions straight from their Google accounts. The collaboration feature means less time spent per project if everyone can work on the same template.
These Gmail template improvements and customization options also mean that you can get by without having to use third-party email marketing tools. A welcome situation especially if you’re on a tight budget.
No Google Gemini for AI assistance yet
In the current world, AI is almost a must-have for most creative processes, and customizing email templates should be no exception. With this in mind, AI features are conspicuously missing from the improved email customization process according to Tech Radar. However, it might be just a matter of time before Google Gemini starts playing a role in streamlining the customization process even further.
Nevertheless, these customization features are a welcome tool to enhance email productivity. It’ll be interesting to see how they hold up against other third-party tools used to design newsletters and run email campaigns.
The improved customization features will be accessible via Gmail’s Compose toolbar. You can also access them via Google Drive where they will be stored. As the new feature rolls out, Workspace subscribers should be first in line to get access over the coming weeks.
2024-03-15 15:07:49