Samsung may be on track to achieve its ambitious sales target for the Galaxy S24 series. The new flagships broke pre-order records in several markets and continue to sell like hotcakes globally. Sales in the US are also at a record high in eight years, signaling a turn of fortune for the Korean firm.
Galaxy S24 is selling like hotcakes in the US and everywhere else
According to the Korean media, Samsung aims to sell more than 35 million units of the Galaxy S24 trio this year. The figure marks a double-digit growth over the Galaxy S23 series. The company laid a strong foundation during pre-order days as it posted record numbers in markets like India, South Korea, and Europe.
The demand has been so high that Samsung revised its sales target for the first quarter. The firm originally planned to sell 12 million units in the first three months but has now set a target of 13 million units. It appears the Korean giant will comfortably hit the figure. Sales in its home country, South Korea, have already exceeded one million units, in just 28 days. The Galaxy S23 series took around seven weeks to reach that figure.
Local reports say the Galaxy S24 fell short of the record set by the Galaxy Note 10 by three days. In the S-series, the previous shortest time taken to reach one million sales was 37 days by the Galaxy S7 in 2017. As expected, the Ultra model is the crowd-puller. It accounted for 55% of all Galaxy S24 sales in the first four weeks in South Korea. The base model should be the next best-selling model in the lineup.
While Samsung hasn’t revealed Galaxy S24 sales figures for the first month for other markets, tipster Ice Universe claims sales in the US have surpassed 3.2 million units. It is a new record in eight years, since the Galaxy S7 series. The US smartphone market is heavily dominated by Apple, so any growth is a big achievement for other vendors.
Global Galaxy S24 sales in the first month may surpass ten million units
Overall, the global sales of the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra in the first month are expected to top ten million units. Samsung may have set the tone for a bounceback after conceding the smartphone crown to Apple in 2023. With flagship sales appearing sorted, the company needs to repeat the feat with its foldables and mid-range phones. It will soon launch the Galaxy A55 and Galaxy A35, followed by the Galaxy Z Fold 6 and Galaxy Z Flip 6.
2024-02-28 15:05:05