It was recently confirmed that Threads will launch in the EU in December, and now we know when. Threads is coming to the EU on December 14, it has been officially confirmed by the company.
Threads will launch in the EU on December 14, it’s ready to go
As many of you know, Threads officially launched earlier this year. It became available in early July, excluding the EU, though. Meta had to adapt Threads to comply with the EU regulations, and it seems like everything is ready to go now.
Meta actually included a countdown timer on the Threads website, so you can see when exactly will it launch. Do note that this timer is not available to users outside of the EU, though, of course.
Furthermore, Instagram users from the EU can also look up the term ‘ticket’ within the app. You’ll discover a digital invitation to Threads, in addition to a scannable QR code and a launch time.
Threads managed to attract a lot of users in a very short time span
Having said that, Threads managed to acquire a lot of users in a very short time span. This social media network launched at the perfect time. Twitter aka X was in the midst of a transition prompted by its new owner, Elon Musk.
It took Threads only 7 hours to boast 10 million users. That number doubled after 12 hours, and quickly grew to 30 million users. Not long after that, Threads hit 55 million users, and in October, it was announced that almost 100 million users were actively using the app/service.
Threads is a new social media network by Meta, and the company did a smart thing here by allowing people to log in via Instagram. That was the integration is much stronger, and that’s probably partially the reason why it managed to become so successful so fast.
Threads is a direct competitor to Twitter, and that’s quite obvious. It will be interesting to see if the EU launch will significantly boost the number of users using Threads. It would certainly have more effect if the social media network ended up being available in the EU from the get-go.
2023-12-11 15:06:15