It’s possible for people to make a living through the internet, and a great platform to do so is TikTok. Many people make a living off of the app, and a fair amount has the creator fund to thank for that. However, TikTok announced that the creator fund is shutting down.
If you don’t know what the creator fund is, it’s an older way for people to monetize their videos. Back in 2020, the company would pay out money to people who made viral content on the app. TikTok had a massive $1 billion pool that it allocated to its users. Other companies like YouTube did something similar to keep up with the competition.
The TikTok creator fund is shutting down
The creator fund has had some changes over the years, but now it’s at the end of its rope. According to the company, the program will come to a close on December 16th. So, there’s north of a month left for people to get their piece of the $1 billion pie.
We’re sure that most people won’t really miss this program. Many creators were complaining about severely low payouts. Their videos would go viral only to chur out chump change. Imagine having a video reach more than a million views only to get less than a dollar. That’s minuscule compared to YouTube granting several thousand dollars for videos that hit 1 million views.
So, are TikTok users out of luck?
No. If you’re still planning on buying that Lamborghini using your TikTok money, don’t worry; there’s still hope for you yet. Back in February, TikTok introduced a different type of monetization program. It’s called the Creativity Program.
Under this program, you’ll need to make content that complies with different standards like being more than a minute long to be considered for monetization. You’ll need to be eligible for the program, and you can read the guidelines page.
Basically, you need to be at least 18 years old, live in the US, have at least 10,000 followers, and have gotten at least 100,000 views in the past 30 days. This is set to be the program to replace the creator fund. If you’re not quite eligible, then go out and create some content (just do so safely).
2023-11-07 15:06:09