Samsung recently unveiled the Exynos 2400, its new flagship processor for the Galaxy S24 series. However, it will not power all three models. Only the Galaxy S24 and Galaxy S24+ will feature the new chipset. Moreover, the Exynos versions will be limited to select markets such as Europe, South Korea, and India. Buyers in the US and Canada will get Qualcomm’s Snapdragon 8 Gen 3 For Galaxy chip. The Galaxy S24 Ultra will use the Snapdragon globally.
The Exynos 2400 won’t make it to the Galaxy S24 Ultra, thankfully
Samsung has long shipped its flagship phones with Exynos processors in some markets and Snapdragon in others. However, the former chips have always underperformed the latter, leading to widespread backlash and criticism of the company. Understandably, consumers would be unhappy if they got a less powerful phone even after paying the same amount of money.
The Korean firm addressed these complaints this year by shipping the Galaxy S23 series with a Snapdragon chip globally. Unfortunately, it isn’t sticking to this strategy for the Galaxy S24 series. The company is returning to its usual dual-chip strategy next year. There have been rumors that it will exempt the Ultra model from this, and the Korean media has just confirmed that.
Since the Snapdragon 8 Gen 3 For Galaxy is more expensive, using the Exynos 2400 in the Galaxy S24 and Galaxy S24+ will save Samsung a few bucks. Unfortunately, early benchmark scores suggest the company still hasn’t completely got rid of the Exynos problems. The new chip might end up underperforming its Snapdragon counterpart again. If this happens, the Ultra model’s share in overall Galaxy S24 sales could grow further.
Samsung might be taking a cue from Apple
Samsung using the Exynos 2400 in the Galaxy S24 and Galaxy S24+ and the Snapdragon 8 Gen 3 For Galaxy in the Galaxy S24 Ultra rings a bell. Apple has done something similar in years. It ships the latest iPhones with two different chips. The Pro and Pro Max models get the newer and more powerful chipset, while the other two models get the previous-gen solution.
The Exynos 2400 and Snapdragon 8 Gen 3 For Galaxy might be two competing chips from the same year, but as said earlier, the latter is shaping up to be a more powerful solution. It looks like Samsung is taking a cue from Apple here. If it stopped shipping the same phone with different SoCs in different markets, people might stop complaining about its Exynos processors.
2023-10-06 15:04:58