Samsung has reportedly sold over 18 million units of the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra combined so far. Compared to the Galaxy S22 series, sales have grown 23 percent in the first six months after launch. The growth over the Galaxy S21 series is close to 30 percent.
Samsung’s Galaxy S23 phones have more demand than the Galaxy S22
According to market research firm Korea Investment & Securities Co. (via @Tech_Reve), the cumulative sales figure of the Galaxy S23 series for six months reached 18.63 million units. As expected, the Ultra model is the most popular of the trio. It accounted for almost half of all sales (8.89 million units). The base Galaxy S23 sold 6.43 million units, while Samsung moved 3.31 million Galaxy S23+ phones off its shelves during this period.
Sales of Samsung’s foldable smartphones, meanwhile, marginally declined over the past year. A year after their launch, the Galaxy Z Fold 4 and Galaxy Z Flip 4 have cumulatively sold 9.31 million units, the report states. In comparison, the combined sales volume of the Galaxy Z Fold 3 and Galaxy Z Flip 3 in the first year was 9.65 million. The Flip model outsold the Fold in both generations.
Samsung sold 5.76 million units of the Galaxy Z Flip 4 in the first year, while the Galaxy Z Fold 4 sold 3.55 million units. The sales figures of the third-gen Flip and Fold models were 6.32 million and 3.32 million. This isn’t surprising considering the lower price tag of the Flip, as well as its appealing style statement. The Fold model is more of a multitasking device and costs almost twice as much as the Flip.
Samsung recently launched the Galaxy Z Fold 5 and Galaxy Z Flip 5 with a handful of upgrades. Both models feature a redesigned hinge that allows the devices to fold flat without a gap. The Flip model also has a bigger cover display. Early signs have been promising, with shipments growing about 75 percent from the same period last year. Time will tell whether Samsung manages to hit its sales target for the latest foldables.
Samsung may struggle to repeat the feat with the Galaxy S24 next year
Samsung shipping the Galaxy S23 series with a Snapdragon chip globally may have helped boost the sales this year. People who usually got the Exynos processor grabbed the opportunity to upgrade their phones. However, Exynos is making a return on the Galaxy S24 series. Considering its ill reputation, Samsung may struggle to maintain the growth trajectory of its flagship smartphones next year. The Galaxy S24 series will launch in early 2024.
2023-08-31 15:08:42