April 2022

Twitter’s Brand Value Shot Up Before The Elon Musk Acquisition

Brand valuation consultancy firm, Brand Finance, claims that Twitter’s brand value shot up by 85% to $5.7 billion this year just before the takeover by Elon Musk. The firm publishes annual results on over 5,000 global brands to ascertain their value. The report cites “highly-educated opinion leaders” as Twitter’s most significant users, leading to an

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